Woolly Mammoth Theatre

The Woolly Mammoth Theatre Company in Washington, D.C., has held a unique position at the leading edge of the American theatre, earning a reputation for staying “uniquely plugged into the mad temper of the times” (New York Times). With this reputation, the team wanted to transform their visitor experience of the newly renovated space through the branded environment, wayfinding, and additional graphics. The new space reflects the courageous and invigorating work that radically redefines the theatre as a catalyst for an equitable, creative, and engaged society.