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hyphen

Dedicated to the idea that humans need good design, and design needs good humans.

We are a design studio crafting memorable visual identities, evocative editorial systems, and environmental graphics that transform places. Human-centered design—made together.

Process & Services

We believe great design is a collaboration—one made better with good people.

Great design evolves through thoughtful conversation, shared ownership, and creative moments that unfold over time. Our process is guided and deliberate: attentive exploration, abundant concepting, rigorous refinement, and careful production. It’s not about a single spark—it’s about a series of meaningful steps we take together.

With experience across architecture, editorial, and brand systems, we examine every facet of a project, ensuring designs are built to grow and thrive. Design doesn’t need to be daunting. Step lightly, make bold choices, and watch something remarkable emerge—it’s incredibly rewarding.

Hear more about our process

Recent Work

Wayfinding sign at UVA Darden Arboretum pointing to the gardens, hotel and UVA schools along a path

UVA Darden Arboretum

An award-winning botanical garden nestled on the University of Virginia’s grounds

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Crow Island School spiral-bound book open to its contents page with colored tabbed sections

Crow Island School

Generational growth at an iconic school celebrated for its progressive early education

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Hand holding a phone showing the orange ARG brand identity for Princeton's design research lab

ARG

A flexible brand system for Princeton’s newest design research laboratory

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Nicely Done brand pattern of playful icons including rockets, stars, high-fives and peace signs

Nicely Done

A confident visual identity for a team that works with TED speakers & change-makers

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A Good Word from Our Clients

“Ashley and Tanner are that rare combination of being an absolute joy to work with and truly excellent at what they do. Between the two of them, they bring a background in architecture, design, user-centered experience, and strategy. They do vibrant, sophisticated design work, and I couldn’t recommend them more highly.”

Priya Parker
Facilitator, Strategic Advisor, + Acclaimed Author

“Working with Hyphen was a great experience. They embody the perfect blend of collaboration, innovation, artistry, and practical creativity. Their passion and talent inspire greatness in every project.”

Todd Shallenberger
Principal + Landscape Architect

“I’ve worked with Hyphen across multiple projects over many years, and they’re truly the best. Warm, reliable, thoughtful, and incredibly good at what they do. They bring real range to their work, from nuanced personal-brand sites to playful community projects, always creating something that feels exactly right. Their process is dialed-in, their design instincts are sharp, and collaborating with them is an absolute pleasure.”

Lindsay Ratowsky
CEO, Nicely Done

“Hyphen is everything you want in a creative partner: exceptional design, clear communication, and flawless execution. Ashley and Tanner bring beauty, insight, and joy to every project we give them. Hyphen has become an invaluable part of our extended team and we trust them completely. ”

Rob West
CEO, Kingdom Advisors
Image FundraisingBlack hardcover for Image journal with an embossed quote and a line drawing of a classical column
Priya ParkerPriya Parker business cards over a colorful illustration of people dancing in confetti
UVA Darden ArboretumWayfinding sign at UVA Darden Arboretum pointing to the gardens, hotel and UVA schools along a path
D’Olier StreetD'Olier Street Restaurant logo with arched lettering around the Dublin building on a blue background
Spill–Carry–FloatSpill–Carry–Float poetry book open to a green spread reading A Sudden Break
ARGHand holding a phone showing the orange ARG brand identity for Princeton's design research lab