ARG

The Adel Research Group (ARG) at Princeton University is an interdisciplinary laboratory pioneering research at the intersection of design, computation, and robotics. Their work advances resilient, sustainable, and low-carbon construction, earning recognition in Dezeen and numerous prestigious awards and grants. To showcase ARG’s cutting-edge innovations, we designed a dynamic and flexible identity system and paired it with a custom website. The logo, inspired by a simple grid of 1s and 0s, pays homage to the fundamental building blocks of digital fabrication, seamlessly reflecting ARG’s forward-thinking approach.