Priya Parker

Gatherings shape the way we connect, understand ourselves and others, and ultimately, how we live. In collaboration with Priya Parker, a facilitator, strategic advisor, and acclaimed author of The Art of Gathering, we developed a visual identity that balances thought leadership with warmth and humanity. The logotype pairs a sophisticated serif with a friendly sans-serif, reflecting Priya’s blend of heart, wisdom, and intention. Imperfectly curious shapes express complex ideas—tension, grief, play, focus—interacting with structure to visualize the dynamics of meaningful gatherings. Illustrations throughout the brand provide glimpses into diverse approaches to shaping the world we want to inhabit through intentional, thoughtful connection.